Friday, November 1, 2013

A "Suggested" Admission Fee

In an article in The Art Newspaper Online that was posted yesterday, a New York Supreme Court judge ruled that the Metropolitan Museum of Art’s suggested admission fee does not violate the original lease with the city which “seeks to make the museum accessible to a broad public.”  Judge Kornreich ruled in favor of the museum, stating that the “admission to the Met is de facto free for all” because “a de minimus contribution of a penny is accepted.” Despite the Judge’s ruling and the dismissal of the “majority” of two lawsuits filed against the museum, what will still proceed for further review in court is the claim that the “museum misleads visitors into believing they must pay the full admission fee to gain access to the museum.” And this is something I couldn’t agree with more having been one of the many unaware of the admission fee as a “suggested donation.”

The deceptive approach of the Metropolitan is off putting to say the least. Although the Met is primarily about the objects it contains, evident in their envious and overwhelmingly extensive collection of art from around the world, the deceptive nature of the Met has frayed the trust of the public. Everywhere one turns, admission fees are posted. With a hefty $25 a head for admission, it is no surprise the upset experienced by visitors who were given the runaround when they asked the tellers if the admission fee was in fact, just a “suggested donation.” And even more upsetting for the majority of the public who were unaware that this admission fee was, in fact, a “suggested” admission fee. As a public institution, Cuno states, “museums are expected to act and behave in a way that is in keeping with the perceived values they embody,” that of integrity and benefit to the public. By misleading visitors into believing they must pay the full admission fee violates public trust in the museum.

But with little to define what constitutes acting within the public trust, it is no surprise that many museums, including the Met, have failed in one aspect or another, the public and themselves. The success and popularity of art museums have forced museums to change in keeping with the times. As such, they compete intensely with one another, “as well as with other cultural venues and forms of entertainment for funding, attention and prestige.” This transformation of the museum is a point made strongly by Albert Ten Eyck Gardner, a curator at the Met:

“[The museum] is in fact a modern hybrid with the mingled characteristics of the cathedral, the royal palace, the theater, the school, the library, and according to some critics, the department store. As the emphasis or activity shifts, the character of the organization changes. Thus when the Museum serves a s place of entertainment it takes on the dramatic quality of the theater, when it is used for scholarly purposes it can become an ivory tower, when its educational activities are stressed it becomes a school. In the family of social institutions invented by man, the place of the museum is not fixed. It is pliant and develops in many directions, or sometimes moves simultaneously in several directions.”

What is clear here is that the evolution of the museum to one of consumerism, commercialization and entertainment will inevitably raise questions among the public as the museum continues to fall under scrutiny. Competition and funding, among others, will surely create times of questionable action as they fight to remain at top. And as such, the public trust will continue to be tested as they watch the museum take its course.


Lowry, Glenn D. “A Deontological Approach to Art Museums and the Public Trust.”
Halperin, Julia. “Judge Upholds Met’s Suggested Admission Fees.” The Art Newspaper. 30 October 2013.

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